Why We Built Balterra
Clarity Without the Noise
Supplements shouldn’t feel confusing. We explain what matters in plain language, so you can choose confidently, not cautiously.
Science You Can Stick With
Great formulas don’t help if you can’t stick with them. We design around real-world routines and format preferences, so consistency feels easier.
Built to Improve Over Time
We listen, learn, and iterate. As better ingredients and better formats become available, we’ll keep raising the bar, without losing simplicity.
Meet The Founders
Meet Yelena
Yelena Barbosa — Food Scientist, Author, CEO.
With 15+ years in global CPG innovation at PepsiCo, Keurig, IFF, and Welch’s. The Ohio State Alumni and CEO of the Barbosa Family.
Meet Jose
Jose Barbosa — Food Scientist, R&D Executive, Author.
With 24+ years in global CPG innovation at PepsiCo, Keurig, DSM-Firmenich, MegaFood and soon BALTERRA. Jose has led launches from Pepsi Next to Omega 3-6-9.
“I care about formats people actually enjoy because consistency is the whole game.”