OUR STORY
Food scientists. Clear thinkers.
Balterra was founded in 2025 by food scientists José and Yelena Barbosa, who spent decades developing products for PepsiCo, Keurig, and MegaFood and got tired of watching the supplement aisle get louder, not clearer.
They built Balterra to be the opposite: purposeful ingredients, meaningful doses, and formats that fit real life.
Wellness, made clear.
Every brand starts with a reason. This is ours.
José and Yelena Barbosa are food scientists. Between them, they have nearly four decades in global consumer products. José helped launch products from Pepsi Next to Omega 3-6-9. Yelena built her career in beverage development, flavor, and formulation.
They also wrote a memoir together, Beyond the Lab Coats, about two scientists learning to navigate corporate America, parenthood, and purpose, one formula at a time.
Over those years, they kept seeing the same problem from the inside. Labels are crowded with hype, proprietary blends, and doses nobody can explain.
So in 2025, from Windham, New Hampshire, they built the brand they wished existed: Balterra, Balance + Terra (Earth). Every formula has a clear reason for each ingredient, a meaningful dose, and a format people will enjoy taking.
They kept the company family-built, under their own Endless Thesis Holdings, and they hold every manufacturing partner to a simple test: Would we trust them with our own family’s shelf?
José Barbosa
Founder, Food Scientist 
Yelena Barbosa
Co-Founder, Food Scientist
Easy to understand.
Easy to stick with.
Most people want to take better care of themselves. They don’t want another label that feels impossible to understand. Great formulas don’t help if you can’t stick with them. We design around real-world routines, so consistency is easier.
You’re not confused. The supplement aisle is. Start with one clear choice.
